Boosting Revenue and Conversion with Core Web Vitals: The Rakuten 24 Success Story

In today's edition of TypeScript Daily, we bring you a real-world success story that showcases the undeniable impact of web performance optimization. Rakuten 24, an online store collaborating with major manufacturers, achieved remarkable results by focusing on Core Web Vitals. Let's dive into the key takeaways:

1. Rakuten 24's Background: Rakuten 24 is an online store under Rakuten Group, Inc., a global internet services leader. They offer a wide range of daily necessities and are a top performer on Rakuten's digital marketplace platform in Japan.

2. The Power of Core Web Vitals: Rakuten 24 recognized the importance of web performance on user experience and business growth. They focused on metrics like Largest Contentful Paint (LCP) and First Input Delay (FID) to measure real users' experiences.

3. Impact of Good LCP Score: Rakuten 24 found that a good LCP score can lead to a remarkable 61.13% increase in conversion rate, a 26.09% boost in revenue per visitor, and an 11.26% rise in average order value.

4. A/B Testing Success: To further prove the correlation between Core Web Vitals and business metrics, Rakuten 24 conducted A/B tests. The optimized version resulted in a 53.37% increase in revenue per visitor and a 33.13% boost in conversion rate.

5. Optimization Techniques: Rakuten 24 employed various techniques, including optimizing JavaScript and resources, image optimization, and controlling caching using Service Worker. They also built a performance monitoring dashboard for ongoing improvements.

6. Sharing the Journey: Rakuten 24 encourages developers to embrace Core Web Vitals data to collaborate with stakeholders. Their journey is a testament to the rewards of web performance optimization.

Read the full article here - https://web.dev/rakuten/

Incorporating these strategies into your projects can lead to substantial improvements in user experience and, ultimately, your business's bottom line.

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🏁 Wrapping It Up

Another day, another dive into the world of TypeScript. As we cross the finish line today, remember to keep exploring, keep learning, and most importantly, keep coding. If you found value in today's insights, please consider sharing this newsletter with friends or on social media — every share helps us reach more TypeScript enthusiasts like you! Stay tuned for tomorrow's journey.